Magazine Advert Research

Magazine Ad Build a Rocket Boys (Elbow)

Before my group begin making a magazine advert for our digipak, I am going to research what magazine adverts usually look like in order to get an idea for codes and conventions. I am going to hopefully research the same adverts for the digipaks I analysed - this is so that I can create links between the two and see how similar they may or may not be.

 

Images:

The image on here is a replica of the one from the album, with it taking up the full page rather than being displayed small. This will be so the reader of the magazine knows what the album looks like and can identify it easily once they go to buy it. Also, by using the full page they are clearly embodying an image that goes across not only the advert but the actual album as well. All the connotations that can be seen on the album can be seen here as well; using subtle persuasion to buy the album. By keeping the advert the same as the album, the advert is clean and simple; there is nothing to distract the reader and lose focus on what the advert is for.
Colour Scheme:

The colour scheme is the same blue as can be seen on the album front, again showing the strong use of one campaign throughout the marketing process; this allows the reader to gain familiarity before buying the album so they feel like they "know" what they are getting. The colour will also stick out in a magazine as usually magazine pages are white and this strong difference will allow it to attract the readers attention; something that is needed in the marketing campaign.
Fonts:

The fonts are again the same used on the album cover; serif - which adds to the continuity of the advert and album. This makes things seem familiar and the reader will get used to it. The additional writing in the advert is also in the same serif font which allows for the information to be seen as part of the album - if it was to be in a different font it could create the impression that the information was separate from the album however having it the same allows the reader to take it in as one.
Additional Information:

The advert has information that is necessary for it to be marketed such as the name and band plus additional information as the release date so the reader knows when they can buy it. The advert also has additional information that is not necessary for the reader to know, but is included to try and persuade the reader to buy the album. This included the information on songs on the album; this will be included to try emote feelings for the songs from the reader and then hopefully make the reader want the album as they already know a little bit of the type of material on the album. Having the quote from a well respected magazine also gives the album credibility and will most likely spur people to buy the album as if a product is endorsed by a trusted figure a person will believe it is worthy of buying than having some unknown endorsement.