This is the first digipak by the band Elbow I shall be analysing, however it is again an album rather than a digipak, which will help me build a bigger knowledge of the conventions that come with the digipaks by the band which in turn will allow me and my group to create a more professional and believable product.
Images:
The main image is what looks like it is hand painted, and additionally not of an amazing standard; this further drills in the message of music over fame, which is often common within this genre. The image is of what looks like a person, much like the people on the other Elbow album - the person is unidentifiable in age and gender; showing the mix in fans of the band. Although it originally seems to be of a person, it could be seen as a rocket to visually support the album name as a "A" shape can be seen above the person which allows the shape of a rocket to be viewed. This ambiguous nature allows for the buyer to make their own presumptions - which allows the buyer to feel they understand and "get" the band and their image. The band do not appear on the album, which gives a sense of "mysteriousness" of the band (which is supported by the fact that the band do not appear in some of the music videos) which makes the buyer want the album as this is one of the only ways to understand and "connect" to the band. As this is the only image in the digipak shows how the band prefer things to be "simple" and to have one focus instead of distractions from the music.
Colour Scheme:
The main colour throughout the digipak is blue which could be seen as aiming the album at males as it is stereotypically associated with males; however with it being such a pale colour this could be less dominant. Blue has connotations of sadness when it is very pale; this could be the main colour scheme as it tells the buyer the initial musical theme of the album. Additionally blue means serenity and infinity which could also link to the musical theme; the songs are calm and do not necessarily have to be played the year of the album, the songs will still fit in 10 years from now. Additionally the light colour allows for a soft feel to the album, which makes it "soft to the eye", and attract the buyer to it. The small splash of yellow allows to break up the blue in the digipak and allow for a bit of "warmth" to be added to the pale coolness of the album, which could also hints the musical theme within.
Fonts:
The fonts are again serif fonts, which seems to be a running theme in the Elbow albums; this could be to add familiarity to the audience - it is to represent that the band keep a similar musical style throughout the album and will know what to expect from the album. It could again be to show how the band is quite varied in the audience of young and of older generations. Additionally it supports the image theme of being neutral in gender, so the band is not alienating gender, the fonts and images allow for the album to be approachable by all ages and genders.
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The main image is what looks like it is hand painted, and additionally not of an amazing standard; this further drills in the message of music over fame, which is often common within this genre. The image is of what looks like a person, much like the people on the other Elbow album - the person is unidentifiable in age and gender; showing the mix in fans of the band. Although it originally seems to be of a person, it could be seen as a rocket to visually support the album name as a "A" shape can be seen above the person which allows the shape of a rocket to be viewed. This ambiguous nature allows for the buyer to make their own presumptions - which allows the buyer to feel they understand and "get" the band and their image. The band do not appear on the album, which gives a sense of "mysteriousness" of the band (which is supported by the fact that the band do not appear in some of the music videos) which makes the buyer want the album as this is one of the only ways to understand and "connect" to the band. As this is the only image in the digipak shows how the band prefer things to be "simple" and to have one focus instead of distractions from the music.
Colour Scheme:
The main colour throughout the digipak is blue which could be seen as aiming the album at males as it is stereotypically associated with males; however with it being such a pale colour this could be less dominant. Blue has connotations of sadness when it is very pale; this could be the main colour scheme as it tells the buyer the initial musical theme of the album. Additionally blue means serenity and infinity which could also link to the musical theme; the songs are calm and do not necessarily have to be played the year of the album, the songs will still fit in 10 years from now. Additionally the light colour allows for a soft feel to the album, which makes it "soft to the eye", and attract the buyer to it. The small splash of yellow allows to break up the blue in the digipak and allow for a bit of "warmth" to be added to the pale coolness of the album, which could also hints the musical theme within.
Fonts:
The fonts are again serif fonts, which seems to be a running theme in the Elbow albums; this could be to add familiarity to the audience - it is to represent that the band keep a similar musical style throughout the album and will know what to expect from the album. It could again be to show how the band is quite varied in the audience of young and of older generations. Additionally it supports the image theme of being neutral in gender, so the band is not alienating gender, the fonts and images allow for the album to be approachable by all ages and genders.
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Inside Pages:
As the product is again a album rather than a digipak the inside pages will unlikely have additional information and images like a digipak. As Elbow have not released a digipak and just albums, when it comes to make our digipak we will have to rely more on other research on digipaks whilst bringing the research of image etc to make a product that would be similar to a digipak that Elbow could possibly bring out.
Additional Material:
There is a lack of additional material in the album, which is why digipaks are sometimes seen as a more popular option; the missing amount of material that can be gained from a digipak could be seen as a bad decision not to bring one out as customers want to know as much information and gain as much value from a product as they can; as this leads to them forging a "relationship" with the band.
As the product is again a album rather than a digipak the inside pages will unlikely have additional information and images like a digipak. As Elbow have not released a digipak and just albums, when it comes to make our digipak we will have to rely more on other research on digipaks whilst bringing the research of image etc to make a product that would be similar to a digipak that Elbow could possibly bring out.
Additional Material:
There is a lack of additional material in the album, which is why digipaks are sometimes seen as a more popular option; the missing amount of material that can be gained from a digipak could be seen as a bad decision not to bring one out as customers want to know as much information and gain as much value from a product as they can; as this leads to them forging a "relationship" with the band.
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